Five Reasons Why Your Company Should Start Gifting Social Enterprise Gifts
For businesses and employees, the benefits of offering gifts are clear. Benefits for a company include cost savings on rehiring and employee appreciation. However, many business owners do not realise that giving gifts can be an important strategy for building loyalty and boosting sales. Social enterprises are businesses that operate with social objectives, or those that address a social need by creating a product or service to improve people’s lives or the community as a whole.
The world is changing faster than ever. For companies that operate with sustainable values, these changes present an opportunity to accelerate their business by attracting and retaining the best talent who share the value of sustainability. With a focus on positive brand reputations and employee engagement, more brands are incorporating social enterprises into their supply chains. That being said, any company needs to understand why they should start gifting their company sustainable gift boxes from social enterprises to drive new ways of sustainable thinking and create lasting change within their organisation.
The following article discusses why your company should start gifting social enterprise gifts and how it can positively impact your organisation’s culture and brand image.
Here are 5 reasons why your company should start gifting social enterprise gifts:
Gain new customers with similar values
Gifting social enterprise gifts can help your company differentiate itself from its competitors and reach new customers. Not only is a gift a useful way to thank loyal customers for their patronage, but it also shows that you value your employees and the people who depend on your services.
You’re Committed to Giving Back
One of the reasons corporates have become more interested in sustainable gift hampers from social enterprises is because they have been able to see first-hand the positive impact a company can have by supporting social enterprises. These corporates are passionate about sustainability and communities and want to get their staff involved. Corporates are increasingly concerned about the impact their purchases have on the environment, communities, and people in need. They want to feel confident that the products they buy and the services they use are not just profitable for the company, but are profitable for society. Social enterprises are committed to giving back, and many have created corporate social responsibility programs and minimum spends with social enterprises. With gifting sustainable gift hampers from social enterprises, your customers can feel confident knowing that you support your community and make a positive impact.
Employees Are Your Best PR Agents
If you are committed to giving back, you will quickly discover that employees are your best PR agents. When employees are gifted from social enterprises, they are more likely to post a photo online to thank their employer. This can not only attract customers but also talent as the majority of workers want to work for a company that cares about sustainability. This translates into more sales for the company and higher profits. Research shows that businesses with a committed CSR program are 20% more profitable than companies that do not have a CSR program. Employees can also recommend their company to their friends and family as they are emotionally invested. An employee-focused sustainable gifting program allows employees to support social enterprises while boosting gaining word-of-mouth marketing for the company.
It Builds Employee Networks That Will Last a Lifetime
Sustainable gift boxes from social enterprises are designed to build lasting connections between people. Gifting an employee gift box is a great way to build employee networks that will last a lifetime. When employees on your team receive sustainable gift hampers, they start conversations within their team about sustainability and share the stories behind the gift. This in turn builds stronger networks with other employees. This is especially beneficial in regions where employees do not typically meet each other in person. By gifting sustainable gift boxes, you can create a sense of a community with caring and sustainability being a focus. When employees have a strong community, they are more likely to stay at the company.
People Prefer Experiences They Cannot Have Elsewhere
E-commerce is booming, and with it comes an increase in consumer expectations. Consumers are more aware than ever of the brands they buy from and expect companies to offer greater transparency, authenticity, and trustworthiness. In response to this trend, consumers have become more discerning. They are looking for experiences that are unique to their tastes and cannot be found elsewhere. As a result, social enterprise is flourishing as more businesses recognise the benefits of supporting a social enterprise instead of a traditional company. Sustainable gift boxes from social enterprises are designed to be unique and have an inspiring social story. This is why consumers prefer social goods to more traditional products. When customers experience sustainable gift boxes, they are not experiencing a generic experience, they are delving into the world of social enterprise and learning the story of how their chocolates are supporting reforestation projects. When someone receives a sustainable gift box, they are not just benefiting from the product, but there is a positive multiplier effect; Communities around the world benefit from the purchase.
It Builds Cohesive Teams
When employees on your team receive a sustainable gift box that reflects their values they are more loyal to the company, and your company becomes more cohesive as a whole. This is beneficial for several reasons: 1) when teams are more cohesive, they are more likely to promote the company to their friends and family, and 2) when teams are more cohesive, they are more likely to stay with the company and employee turnover drops.
Sustainable gift boxes from social enterprises are growing in popularity, and more businesses are seeing the benefits of social enterprise. The gifting of social enterprise products is an effective way to grow your business and support your community. With corporate gifting, you are not just gifting a product to a single customer, you are gifting a product to a team who can bond over their shared joy. Your team uploading photos of their gift to LinkedIn and thanking that company is a powerful way to promote your brand and create word-of-mouth marketing for your company. Now is the time to start gifting sustainable gift hampers from social enterprises to your team.
Read More From Blogs For Corporates
We have come up with the most exciting sustainable gift boxes for your team that not only reflect your values of sustainability and supporting communities but will bring your team together for some educational fun. A sustainable corporate gift box is a convenient and affordable.
Social enterprises such as Social Stories Club are popping up every day as consumers want to purchase products with a purpose such as sustainable gift boxes. Sustainability is a huge priority for consumers right now, which is why we’ve seen so many companies make sustainability a larger focus.
Whether you are working on a product launch, a new marketing campaign, or just need some inspiration to keep things fresh, coming up with great corporate gift ideas can be challenging. But if your marketing team doesn’t come up with something soon, your company risks falling behind your competitors.
For businesses and employees, the benefits of offering gifts are clear. Benefits for a company include cost savings on rehiring and employee appreciation. However, many business owners do not realise that giving gifts can be an important strategy for building loyalty and boosting sales.
Social Stories Club Corporate Gifting
If you are looking to show your team how much they are appreciated, attract and retain clients, or you have a corporate event and you want to create an impression, then our sustainable corporate hampers are just what you need. We have created the most exciting gift to give and receive which are packaged beautifully using sustainable materials, filled with delicious products made by social enterprises, and also include a storybook starting conversations about sustainability.
"Social Stories Club is a fantastic initiative that enables social enterprises to collaborate in such a creative way. The perfect way to buy gifts with a social impact" - David Adair, Head of Community Engagement, PwC