Sustainable packaging for corporate gift hampers: why Social Stories Club uses wood wool

Sustainable packaging for corporate gift hampers: why Social Stories Club uses wood wool


All gifting companies who attempt to be environmentally friendly have struggles finding sustainable packaging for corporate gift hampers. Social Stories Club has established itself as a sustainable gifting company by making eco-conscious choices that ensure our planet remains green for generations to come. One such choice that epitomises our commitment to the environment is our use of wood wool, a sustainable material, in our sustainable Christmas hampers, instead of packaging peanuts. Before delving into our vast range of sustainable gift hampers, it's worth understanding the importance and versatility of wood wool, and why we champion its use in our products.

Wood Wool: what is it?

To the unfamiliar, wood wool might sound exotic. Known as excelsior in North America, this sustainable material is a key component in our sustainable corporate gifting company. Produced meticulously from wood slivers, its diverse historical applications make it an excellent, innovative padding solution for our sustainable hampers. The nuanced terminology, especially in the U.S., speaks volumes about its unmatched attributes, making it an invaluable resource in the creation of sustainable gift hampers.

Every strand of wood wool that finds its way into our sustainable hampers undergoes a meticulous production process. Sourced from sustainable woods such as poplar, pine, and eucalyptus, it's then transformed into usable strands through precise shredding processes. Subsequent steps, including washing to remove any residual dust and potential dyeing for aesthetic purposes, echo our rigorous standards as a sustainable corporate gifting company.

Grades and Classifications:

Quality matters at Social Stories Club. As a sustainable gifting company, selecting the perfect wood wool grade is of paramount importance. With classifications ranging from "Superfine wood wool" to "Coarse or ribbon," these ensure that our sustainable corporate gift hampers are not only environmentally conscious but also exude a luxurious feel. Their texture, resilience, and overall aesthetic align seamlessly with the protective and aesthetic requirements of our products.

Wood Wool in Action: Applications and Properties

Wood wool has a storied history that dates back centuries, boasting of varied applications:

  • Providing warmth and comfort as bedding for animals
  • Effective solution in erosion control
  • Fundamental in the making of cement-bonded wood wool boards
  • Providing resistance as archery backstops
  • Restoring vintage artifacts like antique buggy seats
  • Padding for toys, bringing joy to countless children
  • Essential components in "Swamp coolers"

Its unique properties, including compressibility and resilience, make it an ideal choice for sustainable Christmas hampers. Its adaptability and eco-friendly nature underscore our mission and vision as a premier sustainable gifting company.

History & Evolution:

Wood wool's evolution offers a fascinating story. From its initial production in Breslau, Silesia to its transformative uses in England, this material's journey through time beautifully complements our sustainable gift hampers. Its rich lineage, dating back to the 19th century, resonates with our vision at Social Stories Club. Through our sustainable Christmas hampers, we offer a blend of quality, history, and environmental responsibility.

Social Stories Club and Wood Wool:

At the heart of our sustainable corporate gifting company lies our unwavering commitment to sustainability. Every choice we make, from the materials we use to the designs we craft, is reflective of our eco-friendly ethos. With wood wool, our sustainable hampers are not only products; they are manifestations of our dedication to a greener planet. Each strand, each weave, symbolises our promise to offer environmentally-conscious, luxurious gifting solutions.

The Eco-Revolution in Hamper Fillers: Wood Wool & Shredded Paper

The modern consumer's push towards sustainability has dramatically influenced the packaging industry, particularly the realm of hamper fillers. Let's embark on a journey to understand two popular contenders: wood wool and shredded paper, and unravel their unique qualities, applications, and environmental credentials.

Why not just use shredded newspaper?

Switching gears, shredded paper has risen in popularity as a sustainable filler. Primarily composed of virgin paper (which boasts minimal chemical treatments), this shredded material comes in an array of colors, all thanks to environment-friendly dyes. While it's less robust compared to wood wool, it is excellent for packaging non-food items. Social Stories Club’s gift hampers contain many glass jars, china mugs, and other easily breakable bottles. The shredded paper does not offer adequate support to prevent breakages. Beyond the typical uses in hampers and transport protection, shredded paper has found its place in DIY crafts and even as bedding for pets! When its role is done, recycling is easy. But for those with a green thumb, turning it into compost or garden mulch is an environmentally beneficial option.

Another contender in the shredded family is the newspaper shred. While not as pristine as its virgin counterpart, it’s beneficial for specific applications, particularly those not related to food. The caution flag rises due to the inks and chemicals newspapers might contain. For composting enthusiasts, it's essential to choose black and white newspapers over colored ones to avoid introducing toxins into the garden.

In conclusion, while both wood wool and shredded varieties have their quirks and occasional mess, their benefits—especially from an eco-friendly standpoint—are undeniable. Competitive pricing, combined with sustainability, makes them a favored choice over conventional packaging materials. 

The Age-old Favorite: Wood Wool

Wood wool, intriguingly, is not a recent invention but has been around for nearly two centuries, predominantly utilised for transporting delicate goods. These slender shavings, derived from virgin pine logs, undergo meticulous processing, which involves cutting, shaving, and air-drying. The result is a versatile filler known for its resilience and adaptability, making it a top pick for packaging products ranging from wines to fresh produce like lobsters. What makes wood wool stand out, especially against alternatives like shredded paper, is its ability to resist moisture. Thus, when wet foods or produce come into play, wood wool retains its structural integrity. For optimal utility, it's advisable to generously use wood wool, teasing it apart to create aerated clusters. It not only acts as an efficient cushion for your goods but, when artfully arranged, can elevate the aesthetics of your gift hamper or basket. But is it kind to our planet? Absolutely. Its biodegradability, coupled with its source from untreated timber, places wood wool in the good books of eco-conscious consumers.

Corporate gifts with sustainable packaging: Wood Wool a renewable resource

At Social Stories Club, we are always on the lookout for materials that align with our ethos of sustainability and eco-friendliness. Wood wool, a unique and often overlooked material, embodies these principles perfectly. Derived from timber, wood wool is not only biodegradable but also a renewable resource. As trees are harvested for wood wool production, new ones can be planted in their stead, ensuring a continuous, cyclical supply that does not deplete the environment. Moreover, the processing of wood into wood wool requires minimal energy, further cementing its eco-friendly credentials. By choosing products and packaging materials like wood wool, we are not just making a statement about quality but also about our commitment to the planet and its resources. This is the kind of story we love to share: one of sustainability, renewal, and respect for nature.

The Compostable Qualities of Wood Wool at Social Stories Club

Embracing environmentally responsible materials is at the heart of Social Stories Club's mission. One such material we champion is wood wool. Beyond its renewable origins, wood wool holds a key ecological advantage: it's fully compostable. When used and discarded, wood wool can be added to compost piles where, over time, it naturally breaks down and returns to the earth. This means it does not contribute to the persistent waste problem that many non-degradable materials do. Instead, it cycles back into the environment, providing nourishment for the soil. By incorporating wood wool into our products and packaging, we are ensuring that every item from Social Stories Club leaves behind not just a memorable story but also a legacy of eco-conscious choices.

The Quest for Sustainable Hamper Fillers: Navigating the Packaging Peanut Predicament

In the evolving world of eco-conscious gifting, finding the perfect sustainable filler for gift hampers remains a significant challenge. Traditionally, many companies have turned to packaging peanuts as a go-to solution, owing to their lightweight nature and cushioning capabilities. However, these seemingly innocent fillers carry a darker environmental secret. The majority of packaging peanuts are made from expanded polystyrene (EPS), a type of plastic that can take hundreds, if not thousands, of years to decompose. Furthermore, these peanuts are notorious for their potential to pollute waterways, harm marine life, and contribute to the ever-growing plastic waste crisis. They are non-biodegradable, often end up in landfills, and can release toxic chemicals as they slowly break down. As consumers grow more environmentally savvy, the quest for a truly sustainable hamper filler becomes paramount, pushing businesses to explore eco-friendly alternatives that align with the shared vision of a greener and cleaner planet.


Wood wool is not merely a filler or a component; it's a symbol of sustainability, a beacon of our commitment to the environment. With every sustainable hamper at Social Stories Club, we weave a tale of environmental consciousness and luxury, a narrative that we are incredibly proud of. As a pioneering sustainable gifting company, we invite you to be a part of our eco-friendly journey, one sustainable gift hamper at a time. 

In the realm of sustainable gifting, Social Stories Club, a leading sustainable gifting company, has carved a niche with its relentless commitment to the environment, as showcased through the timeless choice of wood wool. Not just any filler, wood wool stands tall as the beacon of our dedication to the planet, underscoring every sustainable Christmas hamper and corporate gift hamper we meticulously curate. Drawing from a tapestry of rich history and unmatched versatility, wood wool is a testament to how sustainability and innovation can coalesce, giving birth to sustainable hampers that embody luxury and environmental consciousness.

While the narrative of packaging materials has seen the rise of contenders like shredded paper and the decline of environmental culprits like packaging peanuts, wood wool remains unrivaled in its ecological credentials and functional prowess. But at Social Stories Club, it's more than just offering sustainable gift hampers. It's about crafting a legacy, a chronicle of mindful choices that serve not just the recipient but also our Earth. As the demand for sustainable corporate gifting companies burgeons, we stand poised, with our wood wool-infused sustainable hampers, championing a future where gifting harmonises love with responsibility.

If you are looking for a corporate gift with sustainable packaging then look no further, head over to our corporate gifting page to book a 1:2:1 call with us today. We are happy to design bespoke gifts for your clients, sustainable gift boxes for employees, and even branded gifts

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If you are looking to show your team how much they are appreciated, attract and retain clients, or you have a corporate event and you want to create an impression, then our sustainable corporate hampers are just what you need. We have created the most exciting gift to give and receive which are packaged beautifully using sustainable materials, filled with delicious products made by social enterprises, and also include a storybook starting conversations about sustainability.

"Social Stories Club is a fantastic initiative that enables social enterprises to collaborate in such a creative way. The perfect way to buy gifts with a social impact" - David Adair, Head of Community Engagement, PwC