Embracing Social Enterprise Gifts: 5 Compelling Reasons for Corporate Gifting
Corporate gifting has always been an essential aspect of fostering relationships and expressing gratitude within the business world. However, in recent times, there has been a shift towards a more socially responsible approach to gifting. This has led many companies to embrace social enterprise gifts as a means of aligning their corporate values with their gifting practices. In this article, we explore five compelling reasons why your company should consider incorporating social enterprise gifts into your corporate gifting strategy.
1. Purchasing employee gifts makes a positive social impact
By choosing social enterprise gifts, your company can make a tangible and positive impact on society. Social enterprises are purpose-driven organisations that prioritise social or environmental goals alongside their financial objectives. These enterprises often support marginalised communities, provide employment opportunities to disadvantaged individuals, or promote sustainable practices. By gifting products sourced from social enterprises, your company can contribute to these causes and support meaningful change.
2. Buying sustainable client gifts enhances corporate social responsibility
Corporate social responsibility (CSR) has become a key priority for businesses worldwide. Integrating social enterprise gifts into your corporate gifting strategy demonstrates your commitment to making a difference. It showcases your company's dedication to ethical practices, sustainable sourcing, and supporting local communities. By engaging in responsible gifting, you can strengthen your brand's reputation, attract socially conscious clients, and inspire your employees to take pride in their association with a socially responsible organisation.
3. Sustainable gift hampers are meaningful and memorable gifts
Social enterprise gifts often possess a unique story and purpose. Whether it's handcrafted products made by artisans, eco-friendly merchandise, or products supporting a specific cause, these gifts carry a deeper meaning. Such gifts stand out from generic corporate items, creating a lasting impression on recipients. When you give a social enterprise gift, you not only convey your appreciation but also share the story behind the gift and the impact it creates. This personalised touch helps foster stronger connections with clients, partners, and employees.
4. Social enterprise gifts support local economies
When you choose social enterprise gifts, you actively contribute to the growth and sustainability of local economies. Many social enterprises focus on empowering artisans and small-scale entrepreneurs by providing fair wages, training, and market access. By purchasing their products, you support their livelihoods and enable them to thrive. In turn, this contributes to the development of local communities, fosters economic independence, and reduces inequality. By prioritising social enterprise gifts, your company can play an active role in creating a more inclusive and equitable society.
5. Ethical gift hampers inspire employee engagement
Social enterprise gifting can also serve as a powerful tool for inspiring and engaging your employees. When you involve your workforce in selecting and curating social enterprise gifts, it instills a sense of purpose and pride. Employees appreciate being part of a company that values social impact and empowers underprivileged communities. Moreover, this practice encourages collaboration, creativity, and innovation, as employees seek out unique and meaningful gifts that align with the company's values. By integrating social enterprise gifts into your employee recognition programs, you nurture a culture of giving back and reinforce your organisation's commitment to social responsibility.
6. Sustainable gifts are a marketing strategy
Giving memorable gifts holds significant importance for corporates as it enhances brand recognition and fosters lasting relationships. According to a survey conducted by the Promotional Products Association International, 82% of recipients could recall the branding on the gift they received. Furthermore, the Advertising Specialty Institute found that 85% of recipients did business with the advertiser after receiving a promotional gift. In addition, a study by the University of South Carolina revealed that 91% of customers had a positive perception of companies that gave them a high-quality promotional gift. These statistics highlight the power of memorable corporate gifts in creating a favorable impression, driving customer loyalty, and ultimately boosting business success.
7. Giving sustainable gifts attracts talent
Giving sustainable employee gifts not only promotes environmental responsibility but also serves as a powerful recruitment tool for attracting new talent to corporations. In today's competitive job market, prospective employees increasingly value companies that prioritise sustainability and social responsibility. According to a survey by Cone Communications, 76% of millennials consider a company's social and environmental commitments when deciding where to work. By offering sustainable employee gifts, corporations demonstrate their commitment to a greener future and align with the values of environmentally conscious candidates. This resonates with individuals seeking purposeful employment and creates a positive perception of the company's culture and values. In turn, this attracts top talent who are passionate about sustainability, fostering a workforce that is engaged, motivated, and dedicated to driving positive change within the organisation.
Social Stories Club make the perfect sustainable gift boxes for employees
Corporates should consider purchasing sustainable gift boxes from Social Stories Club for several compelling reasons. Firstly, Social Stories Club is a social enterprise that supports marginalised communities and promotes sustainable practices. By purchasing their gift boxes, companies can make a positive impact on society and contribute to meaningful change. Secondly, these gift boxes offer a unique and memorable gifting experience. Each box is carefully curated with handcrafted products made by sustainable business, supporting local economies and preserving traditional craftsmanship. Thirdly, Social Stories Club's gift boxes align with corporate social responsibility initiatives, allowing companies to showcase their commitment to ethical practices and social impact. Moreover, these sustainable gift boxes can help strengthen brand reputation, attract socially conscious clients, and inspire employee engagement. Lastly, by choosing Social Stories Club, corporates actively support a social enterprise dedicated to creating a more inclusive and sustainable world. Check out Social Stories Club corporate gifting page for ethical gifts for clients and sustainable gifts for employees.
In conclusion, embracing social enterprise gifts in corporate gifting practices offers numerous benefits for companies seeking to align their values with their gifting strategy. By incorporating social enterprise gifts, corporates can make a positive social impact, enhance their corporate social responsibility, give meaningful and memorable gifts, support local economies, and inspire employee engagement. Furthermore, giving memorable and sustainable gifts serves as a powerful marketing strategy, boosting brand recognition and fostering lasting relationships with clients. Additionally, sustainable gifts play a crucial role in attracting new talent, as environmentally conscious candidates are increasingly drawn to companies that prioritise sustainability. Social Stories Club stands out as a reliable source of sustainable gift boxes, providing an opportunity for corporates to support marginalised communities, promote sustainability, and make a difference in the world. By embracing social enterprise gifts, corporates can create a positive ripple effect, driving social change while strengthening their brand and fostering a culture of purpose and responsibility. Embracing social enterprise gifts offers numerous benefits for companies seeking to align their corporate gifting strategy with social responsibility. These gifts enable you to make a positive impact, enhance your corporate social responsibility initiatives, give meaning to your gifts, support local economies, and inspire employee engagement. By incorporating social enterprise gifts into your gifting practices, your company can foster genuine connections, differentiate itself from competitors, and contribute to building a better and more sustainable future.
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"Social Stories Club is a fantastic initiative that enables social enterprises to collaborate in such a creative way. The perfect way to buy gifts with a social impact" - David Adair, Head of Community Engagement, PwC